The Social Daily

Welcome to Friday's update 🙌

After a couple of days working in Port Talbot I'll be catching up on content creation, training prep and admin today.

I'll be getting a walk in and some fresh air in too.

Enjoy your Friday and have a relaxing weekend!

JP
📞Call/WhatsApp on 029 2078 9139

Number of the day

Are you saving time with AI? 🤖

63% of marketers say AI has helped them save time on their marketing tasks.

Social news

UK's Online Safety Bill Becomes Law Date ⚖️

The UK's Online Safety Bill has finally become law after years of debate and delays. The legislation aims to hold social media companies accountable for the content shared on their platforms. It mandates the removal of illegal or harmful material, especially content that could affect children. The bill has been controversial, facing scrutiny over issues like freedom of speech and privacy. It introduces new criminal offenses, including cyber-flashing and deepfake pornography.

Insight: While the Online Safety Bill is a significant step towards a safer online environment, it's not without its critics. The legislation's broad scope has raised concerns about potential infringements on freedom of speech. Balancing safety and freedom in the digital age remains a complex issue that this bill attempts to address, but not without controversy.

New features

Facebook Introduces Multiple Personal Profiles 🆕

Facebook has rolled out a new feature allowing users to create multiple personal profiles. This update aims to help users better organise their online experience by separating personal and professional relationships or interests. Each profile will have its unique feed and community. Users can easily switch between profiles without needing to log in.

However, some features like Dating, Marketplace, and Professional Mode will not be available for these additional profiles. The rollout is starting globally and will continue over the next few months.

Insight: I have to ask 'why'?? It's going to cause all sorts of confusion and identity issues plus will make the organisation of content and engagement more complicated. Plus it's likely to only appeal to a very small number of people.

TikTok Introduces AI Labeling Tools for Content Transparency 🏷️

TikTok has unveiled a new feature that allows creators to label their AI-generated content. This move aims to enhance transparency and prevent the spread of misleading information. The tool will be available upon video upload, and a message will display below the username, indicating that the video is AI-generated.

TikTok is also developing automated detection for AI content and will begin testing an "AI-generated" label. The platform has updated its guidelines to rename all its effects that use AI explicitly.

Insight: While the new AI labeling feature may seem like a step towards greater transparency, it's worth noting that this could be a double-edged sword. The labels may not necessarily clarify the authenticity of the content for all users. Instead, they could add another layer of complexity, making it more challenging to discern what is real and what is AI-generated.

Broadcast Channels Launch On Instagram In The UK 📢

Initially introduced earlier in the year and expanded upon in June, Broadcast Channels enable the main creator and up to four co-creators to engage in messaging.

Additionally, designated moderators can oversee chat interactions. While audiences can't directly message within the channel, they can read updates, respond with reactions, and participate in polls.

For creators, Broadcast Channels serve as an excellent platform to keep their most dedicated followers in the loop with the latest news and updates. On the flip side, these channels offer audiences a convenient way to stay informed on the latest news, tips and more from the creator.

Easier account switching on Threads 🧵

Threads has made it easier to switch between different accounts on mobile.

Tap and hold your profile icon then Add profile, then select the Profile you wish to log into.

Meta Introduces Verification for Businesses Across Platforms ☑️

Meta is set to roll out its verification service for businesses on Instagram, Facebook, and eventually WhatsApp. The service will offer a verified badge, protection against impersonation, and dedicated account support. Initial testing will commence for Instagram and Facebook in selected countries, with plans to extend to WhatsApp. Subscription pricing starts at $21.99 USD per month for individual platforms or $34.99 USD for both.

Insight: I certainly wouldn't recommend this based on verification of personal accounts where promised benefits are not delivered. I've recently cancelled my subscription.

Tips

How To Switch Off Those Pesky Broadcast Channels Invites On Instagram ⛔

To switch of notifications for invitations to subscribe to Broadcast Channels on Instagram:

1️⃣Go to 'Settings and privacy'
2️⃣Then tap 'Notifications'
3️⃣Then select 'Messages and calls'
4️⃣Then 'Broadcast channel invitations' then select 'Off'

How To Create Or Join A Broadcast Channel

To create a Broadcast Channel you’ll need an Instagram Business Account.

To create a Broadcast Channel:

1️⃣Go to your inbox
2️⃣Tap the new message icon
3️⃣Then Create a broadcast channel

To join a Broadcast Channel:

1️⃣Head to the creator’s Instagram profile
2️⃣Tap the channel banner above the Following button

Or tap an invitation when you receive it, then 'I understand' then 'Join'.

And finally

X v Threads