The Social Daily

Welcome to Thursday's update 🙌

Today I've got a virtual meeting with Meta to sort out some client issues plus I'm writing content and planning ahead.

I have a new half-day virtual course via NILC that shows you to "Power your marketing with ChatGPT and AI" - view dates and make a booking.

I'll in Cheltenham tomorrow for a talk as mentioned yesterday plus I have training there on Friday, so I might struggle getting The Social Daily out.

Have a productive day!

📞Call/WhatsApp on 029 2078 9139

Number of the day

Buttons for CTAs are better 👆

Conversion rates for CTAs in the form of buttons are 6.5% higher than for images.

Tip: Use buttons and stickers when available.

Source: Digital Oasis

New features

HD photos coming to WhatsApp 📸

WhatsApp is rolling out a feature to send HD photos on iOS and Android beta.

Some beta testers may see a new option that allows them to share photos with better quality.

Thanks to WABetaInfo for this one.

Another opportunity for Creators to monetize on TikTok 📺

TikTok is expanding its "Series" content monetization offering to more creators.

The feature allows creators to earn money from their long-form videos, which can be up to 10 minutes long.

Pin Facebook searches 📌

You can now pin up to 3 of your recent searches on Facebook. I have this on Android but now but not on ioS yet.

Click the 3 dots to the right of your search term and select 'Pin this search'.

Thanks to Ahmed Ghanem for this one.

The Social Daily


How to create effective 'Call to Actions' (CTAs) 💪

Creating effective 'Call to Actions' (CTAs) is a crucial aspect of any marketing strategy. CTAs are prompts designed to encourage a user or reader to take a specific action. They are the key to driving client behavior in a direction that benefits your business or cause. Here are some strategies to create compelling CTAs.

Firstly, the language used in your CTAs should be specific, strong, clear, and persuasive. Verbs like 'Download', 'Sign-up', 'Register', 'Start', and 'Discover' are action-oriented and direct, which can motivate users to take the desired action. The language should be compelling enough to make the user feel like they are missing out if they don't act immediately.

Secondly, creating a sense of urgency can significantly increase the effectiveness of your CTAs. Phrases like “Limited time offer", "Offer ends soon", or "Only a few spots left“ can instill a sense of scarcity and urgency, prompting users to act quickly to avoid missing out. This strategy plays on the psychological principle of loss aversion, where people are more motivated to avoid losing out on something than they are by the prospect of gaining something.

Thirdly, providing value is another crucial aspect of effective CTAs. Longer CTAs that clearly articulate the benefits to the user can be very effective. For example, “Sign up for our new subscription to ensure your tooth brush heads are replaced regularly” not only tells the user what to do (sign up for the subscription), but also why they should do it (to ensure regular replacement of toothbrush heads).

In terms of format, CTAs should be visually striking and easy to locate. Using plenty of white space can help your CTA stand out from the rest of the content. Additionally, using buttons for your CTAs can make them more noticeable and clickable. The design and placement of your CTA can greatly influence its effectiveness.

Finally, it's important to measure the effectiveness of your CTAs and make improvements based on your findings. Analyzing click-through rates, conversion rates, and other relevant metrics can provide valuable insights into what's working and what's not. This data-driven approach allows you to continuously optimize your CTAs for better results.

In conclusion, creating effective CTAs involves a combination of persuasive language, a sense of urgency, clear value proposition, strategic formatting, and continuous improvement based on data analysis. By incorporating these strategies, you can create CTAs that effectively drive user behavior and contribute to your business goals.

The Social Daily


And finally